Nissan – KICKS Regional Launch 2025

The launch of the all-new Nissan KICKS wasn’t built to follow rules—it was made to break them. We turned a car reveal into a city-charged cultural drop, buzzing with energy, movement, and attitude. Bold. Expressive. Urban. Just like KICKS itself.

This was the living definition of what it means to Go Epic. It wasn’t just about putting KICKS on the road—it was about kicking it into life.

This wasn’t about unveiling a car—it was about spotlighting a way of life. For the movers, makers, and style shifters who own every street they drive through. The event echoed the KICKS mindset—dynamic design, fearless individuality, and bold moves. Every beat, light cue, and moment of motion turned the launch into a living, breathing expression of urban flair.

High above the crowd, our DJ wasn’t just dropping beats—they were dropping heartbeats. The elevated deck turned music into momentum, syncing every sound with every stunt. This wasn’t just background noise—it was the current running through the show.

Guests entered under a massive structure without knowing it. That same overhead ramp? It later became the hero of the show. This pre-function moment quietly set the trap—laying the foundation for the big surprise ahead. Because the best kind of reveal is the one you didn’t see coming.

The 6.5-meter-high ramp wasn’t just a stage—it was a flex. Guests unknowingly walked beneath it on arrival, only for it to explode into life mid-show. KICKS models emerged with precision, swagger, and shock value—climbing down in perfect formation and turning a reveal into a spectacle.

Two teams. Two energies. One shared pulse. Dancers came in distinct crews, mirroring personalities in motion. As they moved through the space and gravitated toward their perfect KICKS match, something clicked. Coats were swapped. Styles collided. Barriers dissolved. We didn’t just choreograph a show—we staged a shared transformation.

Day two? Time to take the KICKS out to play. Guests swapped their front-row seats for the driver’s seat, tearing through a custom-built track to test what the hype was all about. Sound. Handling. Presence. The ride backed up everything the launch promised—and then some.

This was when KICKS truly kicked into life.

Despite last-minute curveballs—from delayed show assets to content revisions minutes before curtain—we held the line. Our teams moved fast, stayed nimble, and turned pressure into momentum. Every challenge became part of the energy that powered this launch forward.

Every element of our launch was crafted to evoke emotional resonance, create meaningful interactions, and reinforce Nissan's bold vision. This was more than a reveal—it was a dynamic, community-driven narrative that connected deeply with guests and redefined what an automotive launch could be.